With the heroin and prescription drug problem at a crisis level, a new approach was taken to help educate young adults.
Related Category:Taking Action to Combat Addiction
Students decided the best way to get this important message out was to leave it in their hands to create the newest heroin awareness PSA.
Students claimed the message would be not lectured, but shared from their peers.
Related Story:Local Students Create New Plan to Make Parents Aware of Area Drug Problem
The newest PSA was slick, professional and a fast-paced script. The script was written by a Wheeling Park student.
Other local high school students joined in to act and help produce. The make-up was even done by a high school student.
This is all part of U.S. Attorney Bill Ihlenfeld's Ohio Valley Addiction plan.
"It has been extremely gratifying working with students leaders from across the Ohio Valley to produce a series of videos that address the epidemic of substance abuse in our region," Ihlenfeld said. "We asked the students to think about the types of messages and programming that would resonate with young people. Anti-drug messaging from adults can only go so far before children tune us out."
Ihlenfeld said putting the power in the student's hands helps them realize how important this issue is and lets them take control of drug awareness for their peers.
"By empowering local students to design and produce these videos, we are putting drug awareness and education in their hands," Ihlenfeld said. "It has been great to see how positively they have responded and how invested they are in this project. We are excited to see what they do next."
Noah Clune, who came up with the entire idea and wrote and produced the script, really believes students will relate to the student-produced PSA.
"I want to increase awareness to everyone of what's happening in the Ohio Valley because we do have a serious problem," Clune said. "If this PSA makes a difference for just one person it's worth it."
The main PSA, titled "This is Heroin," is a one-minute version.
You will be seeing it a lot in the coming weeks on 7News and My Ohio Valley.
Thanks also to Belmont Community Hospital, where it was shot, and where nurses played their own parts very well.
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