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Settlement ends sale of candy, fruit and alcohol flavored cigarettes
Story by The Regional News Service
Attorney General Darrell McGraw today announced that R.J. Reynolds Tobacco Company and the Attorneys General of 38 states have entered into a settlement that ends the sale of candy, fruit and alcohol flavored cigarettes manufactured and sold by the company.
Under the settlement, Reynolds agreed to a ban in the United States of its Camel, Kool and Salem flavored cigarettes. The agreement also imposes restrictions on Reynolds to prevent the company from marketing a flavored cigarette in the future. The restrictions include:
- Cigarettes may not be named after candy, fruit or an alcoholic beverage, and may not include any of a number of specified terms that evoke imagery of candy, fruit or alcoholic beverages.
- Reynolds may not use print advertising, point of sale materials, exterior packaging, or non-age verified direct mail or internet advertising that contain names of a candy, a fruit or an alcoholic beverage, any of a number of specified terms that evoke imagery of candy, fruit or alcoholic beverages, or imagery of candy, fruit, sweet desserts or alcoholic beverages.
- Reynolds may not distribute scented promotional materials, such as "Lift and Sniffs" or "Scratch and Sniffs."
The states asserted that Reynolds was violating the 1998 tobacco Master Settlement Agreement's prohibition on youth targeting through its advertising, marketing and promotion of its flavored cigarettes. Reynolds manufactures flavored cigarettes named Mandarin Mint, Dark Mint, Mandalay Lime, Blackjack Gin and Margarita Mixer.
Copyright 2010 Regional News Service. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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