There are seasoned experts and nervous novices, the early birds and the second and third wave.
All Black Friday shoppers are different, but they have one thing in common--an eye for a holiday bargain.
At the Ohio Valley Mall, the balloon drop brought out the crowds.
"On the count of three, we dropped the balloons, and in each balloon was a mall gift card and some of them were quite big," said Frank Allen of Mix 97 Radio, who was on hand for the event. "The biggest one was for $1,000."
Casey McCutcheon of St. Clairsville stayed at the mall non-stop since 8 p.m. Thanksgiving.
"We started at eight o'clock and it was really, really cold," said McCutcheon. "But the people were really nice and we didn't run into too many troubles, and we got some really good deals so it was worth it."
Nancy Griffon of Clarington was going to do the early doorbuster sales, but her son didn't get off work in time.
"And it's actually not been bad, because we were able to get around easily," Griffon said.
Chris DiNapoli of Rayland didn't get in at the very start of the Black Friday blitz, but she said it actually worked out well.
"We still got some great deals and not a huge crowd so not long lines, and it was a really good experience," she said.
"The shoppers were standing outside the stores waiting, and everybody had a list and they were ready to go," noted Candi Noble-Greathouse, mall marketing manager.
The fact that the mall had just been renovated created a better experience for shoppers.
Several said the new soft carpeting is kinder to the feet than the former hard tile floor.