WHEELING -
It's not a surprise to many when the price of roses spikes around Valentines Day.
The typical price for one dozen red roses, any other time of the year, is $50.55.
When customers go to place their order for this Thursday, they will shell out $60 or more.
Owner of Laupp Florist in Wheeling, Brian Gessler, said the price increase is passed from the wholesaler to the retailer, and then to the customer.
"The reason they do that is because they are cutting their roses back so far, two months ago, in order to get this amount of roses," Gessler said. "They claim that it actually hurts the plant in the long run."
According to Gessler, the growers are taking a chance with their livelihood by cutting the roses early.
Aside from the annual Valentines Day increase, Gessler said nothing should raise the price of roses.
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