Belk April 27 Spring Charity Sale benefits region’s nonprofits - WTRF 7 News Sports Weather - Wheeling Steubenville

Belk April 27 Spring Charity Sale benefits region’s nonprofits

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Thousands of participating charities across Belk's 16-state footprint benefit from Belk's semi-annual charity sales and, in its 125th anniversary year, Belk looks forward to continuing that tradition.

Belk's first charity sale of the year takes place Saturday, April 27 from 6 a.m. to 10 a.m. in all Belk stores.

The four-hour, in-store shopping event is a fundraising tool for participating organizations that sell $5 tickets to their supporters. It's also an opportunity for customers to give back to local nonprofits while taking advantage of in-store discounts on purchases during the event.

On the morning of the Belk Charity Sale, the first 100 customers to arrive at each store will receive a Belk gift card ranging in value from $5 to $100, and a chance to win one of three $1,000 Belk gift cards being awarded company-wide. All customers will receive $5 back on their first purchase and participating charities and schools will be registered to win one of three $1,000 donations from Belk in a company-wide drawing.

Last year's charity sale supported thousands of nonprofits, including the March of Dimes, American Cancer Society, Crisis Assistance Ministry, Special Olympics, Teens Do Care, Literacy Council, United Way, Girl Talk International, North Carolina Zoo Society, American Red Cross, animal rescue organizations, local school athletic and scholastic organizations and numerous local churches.

"As we celebrate our 125th anniversary, Belk is especially proud of our ability to give back to the communities who have supported us so much over the years," said Jessica Graham, Belk vice president of communications and community relations. "There is no limit to the number of organizations that can participate, the number of tickets they can sell, or the amount of money they can raise – so everyone benefits."

In 2012, more than 8,000 nonprofit organizations raised more than $10 million through Belk's spring and fall Charity Sales.

For more information about the Belk Charity Sales, visit