Mon General Hospital has won two national awards for excellence in healthcare marketing from Healthcare Marketing Report. The winning ad campaign was created by its agency, InnerAction Media, a Morgantown-based media marketing firm.
A strategic component of the campaign was the integration of new hospital spokesperson Mary Lou Retton. Retton is the Fairmont native who won a gold medal in gymnastics in the 1984 Olympics.
InnerAction Media is a multi-service brand strategy, advertising and inbound marketing firm with expertise in providing marketing communications for business-to-business and business-to-consumer industries. The company was founded in 2011 by Jim Matuga and Michael Arbogast.