West Virginia Wesleyan College unveils new tagline, logo - WTRF 7 News Sports Weather - Wheeling Steubenville

West Virginia Wesleyan College unveils new tagline, logo

Posted: Updated:
  • EducationMore>>

  • Annual Business Summit will focus on advanced careers

    Annual Business Summit will focus on advanced careers

    Saturday, August 23 2014 1:00 PM EDT2014-08-23 17:00:15 GMT
    From Aug. 27-29, business, industry, financial and political leaders from throughout the Mountain State will gather for the West Virginia Chamber of Commerce Annual Meeting and Business Summit. The topic of advanced career placement will be discussed in an education session led by Senate Education Committee Chairman Bob Plymale, D-Wayne.
    From Aug. 27-29, business, industry, financial and political leaders from throughout the Mountain State will gather for the West Virginia Chamber of Commerce Annual Meeting and Business Summit. The topic of advanced career placement will be discussed in an education session led by Senate Education Committee Chairman Bob Plymale, D-Wayne.
  • College cities focus on keeping students safe

    College cities focus on keeping students safe

    Saturday, August 23 2014 7:00 AM EDT2014-08-23 11:00:16 GMT
    College can be a heady experience, particularly for kids who, often for the first time, don't have mom and dad waiting at home to ask them where they've been, who they've been with and what they've been doing.
    College can be a heady experience, particularly for kids who, often for the first time, don't have mom and dad waiting at home to ask them where they've been, who they've been with and what they've been doing.
  • Common Core Town Hall forum coming to Bridgeport, WV August 24

    Common Core Town Hall forum coming to Bridgeport, WV August 24

    Monday, August 18 2014 1:46 PM EDT2014-08-18 17:46:59 GMT
    Gov. Earl Ray Tomblin was quoted in The Journal of Martinsburg as not being aware of any backlash regarding Common Core, so the WV Against Common Core organization sent Tomblin a personal letter inviting him to attend the Bridgeport Common Core Town Hall forum.
    Gov. Earl Ray Tomblin was quoted in The Journal of Martinsburg as not being aware of any backlash regarding Common Core, so the WV Against Common Core organization sent Tomblin a personal letter inviting him to attend the Bridgeport Common Core Town Hall forum.

West Virginia Wesleyan College will now be urging students to "Find Your Voice," as part of its recently revealed new logo and tagline.

The school introduced the revamps at a news conference July 24. The new look came after a study by a marketing committee made up of members of the campus community.

Director of Admission John Waltz oversaw the work of the committee, which will continue to work on the school's website design and how the college uses social media.

"The marketing committee truly prioritized student input to drive all of these decisions," Waltz said in a news release. "I am proud of my colleagues for an amazing process as they removed their own aesthetic, collaborated as a team and used survey and focus group data to drive all the choices."

West Virginia Wesleyan's coordinator of outreach in the Center for Community Engagement & Leadership Development, Katie Loudin, developed the idea for the tagline, "Find Your Voice," after speaking with her husband about the school's essence.

"I thought Wesleyan was a place where a student could find their voice and make a powerful impact," Loudin said. "We knew this to hold true in the classroom, on the stage, on the field, in the community, anywhere."

Marketing research students under Susan Aloi, director of the Master's in Business Administration program, performed the market study on the tagline. Once it was approved, the committee got to work on the new logo, looking for an image that would convey strong academics, extra-curricular activities and athletics.

The MBA students again surveyed the campus community, finding that most people preferred a strong "W" and a sense of the state of West Virginia as part of the logo.

The final artwork for the logo was created by designed firm Jensen Design Studio. Elements such as the Bobcat Paw will remain in place to support the new logo, according to a news release from West Virginia Wesleyan, but it will be used as a supporting element.

The Office of Administration is expecting 470 students for the next incoming class, which would be the largest class in 10 years. The Wesleyan Society, a leadership giving circle of donations of $1,000 and greater, showed a record-setting total of donations this year. The college's Office of Advancement reported an increase from $2.9 million to $4.47 million in cash and gifts-in-kind received during the past giving year, with seven new endowed scholarship funds in place and an increase in alumni donor participation.