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SOURCE The Playlist Generation; FILTER Creative Group
Innovative Campaign Combines Love of Coffee and Music Across 180 CA and AZ Locations
LOS ANGELES, Feb. 20, 2014 /PRNewswire/ -- Grammy Award winning artist Beck has teamed up with FILTER Creative Group and The Playlist Generation, one of the nation's leading curated in-store music companies, to bring fans a first listen of his new album, Morning Phase. The album will be streamed on February 23 at 180 company-owned The Coffee Bean & Tea Leaf® locations across Southern California and Arizona from 9am to 12pm PST.
Morning Phase is Beck's twelfth studio album and is set to release February 25. The album is a companion piece to the 2002 album Sea Change.This first-of-its-kind in-store listening party from a major recording artist is the joint brainchild of FILTER Creative Group and The Playlist Generation. The Playlist Generation provides curated music programming for company-owned locations of The Coffee Bean & Tea Leaf®. Artwork and additional information about Beck and Morning Phase will be displayed on the in-store screens simultaneously as the album plays throughout the store via their sound system.
"Beck is a musical visionary and a natural fit for the sonic identity of The Coffee Bean & Tea Leaf® and we're thrilled to have partnered with FILTER to give fans an exclusive in-store first listen to Beck's new album," said Michael Smith, chief executive officer, The Playlist Generation. "Artists are looking to new distribution channels and alternative ways to meaningfully reach fans. We believe this combination of great coffee & tea and great Music is a natural synergy and come next Sunday morning, The Coffee Bean® customers and staff are in for a real treat."
"The Coffee Bean & Tea Leaf® is the perfect canvas for the exclusive in-store first listen as we are home to many discoveries," said Diane Kuyoomjian, vice president of marketing, The Coffee Bean & Tea Leaf®. "From innovating new beverages to groundbreaking music, we strive to bring exciting, new experiences to our customers. We're thrilled to bring Beck's latest album directly to our stores for our customers to preview."
To find a participating The Coffee Bean & Tea Leaf® location, please visit CoffeeBean.com
About The Playlist Generation
Music is a vital part of the brand experience. Since 2005, The Playlist Generation has established itself as one of the nation's leading curated music branding firms. Their team of DJs, music supervisors and curators have constructed sonic identities for top global brands such as Jaguar, Ferragamo, ABC Network and currently provides background music for 3,500 locations in over 30 countries for The Coffee Bean & Tea Leaf, PF Changs, Intermix, Drybar and hundreds of other industry leading companies. For more information please visit theplaylistgeneration.com.
About The Coffee Bean & Tea Leaf®
Born and brewed in Southern California since 1963, The Coffee Bean & Tea Leaf® is the oldest and largest privately-held specialty coffee and tea retailer in the United States. Embodying a passion for connecting loyal customers to one another with carefully handcrafted products, the company is known for sourcing and providing the finest ingredients and flavors from around the world. For 50 years, The Coffee Bean & Tea Leaf® has demonstrated a passion for product innovation epitomized by The Original Ice Blended® beverage. The company has grown to be an international icon and currently has more than 959 stores in nearly 30 countries. Please visit CoffeeBean.com for more information.
About FILTER Creative Group
FILTER Creative Group is a fast-growing entertainment and lifestyle-marketing agency devoted to championing quality music, fashion, film, products, and services of substance. FILTER has implemented marketing and advertising campaigns for numerous major companies, including Toyota, Macys, Dickies, Nike, Universal, Warner Brothers, Capitol Music Group, Interscope Records, Columbia Records, Spotify American Rag, SONY, Guitar Center, Landmark Theatres, Converse, and many others. FILTER Creative Group also has a publishing company that produces the international music magazine, FILTER. For more information please visit FILTERcreativegroup.com.
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