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SOURCE Manhattan Research
As Pharmaceutical Companies Seek to Add Value to Their Products through Patient Support Tools, P&T Committees Show Substantial Interest in Add-Ons
BURLINGTON, Mass., July 31, 2014 /PRNewswire/ -- A substantial share of pharmacy and therapeutics (P&T) committee members-who make decisions about which therapies are included in formularies-say patient support resources from pharma influence formulary placement, according to a new Manhattan Research study, Taking the Pulse® Formulary Decision Makers 2014. The study finds that P&T committee members in hospitals, managed care organizations (MCOs) and pharmacy benefits managers (PBMs) have set a high bar for these programs, requiring that patient support solutions demonstrate clinical trial data or evidence of improved outcomes.
Key findings from the Taking the Pulse® Formulary Decision Makers 2014 study include:
Comments from Decision Resources Group Analysts:
About Taking the Pulse ® Formulary Decision Makers
Taking the Pulse® Formulary Decision Makers is a Manhattan Research study designed to address the unique challenges faced by marketers targeting formulary decision makers (P&T committee members) in payer organizations, PBMs and large hospitals. The study explores the formulary and pre-authorization decision making process, as well as how formulary decision makers use the Internet, key digital information sources and other pharma-provided services and tools. Insights are based on an in-depth survey fielded online among 214 P&T committee members from an MCO, PBM or medium to large hospital in March/April 2014.
Key topics addressed in the research include:
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About Decision Resources Group
Decision Resources Group offers best-in-class, high-value information and insights on critical issues within the healthcare industry. Decision Resources Group's Manhattan Research product line offers insights and analysis on digital health trends among healthcare professionals and consumers in the Americas, Europe and Asia-Pacific. Find out more at www.manhattanresearch.com and www.DecisionResourcesGroup.com.
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