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AACC Debuts Refreshed Brand Identity

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SOURCE AACC

Updated look reflects organization's focus on better health through laboratory medicine

CHICAGO, Aug. 1, 2014 /PRNewswire-USNewswire/ -- AACC, a global scientific and medical professional organization dedicated to better health through laboratory medicine, unveiled an updated brand identity today that reflects the organization's commitment to help laboratory professionals adapt to the changing healthcare environment and continue to do what they do best: provide vital insight to physicians, so patients get the care they need.

Dedicated to achieving better health through laboratory medicine, the American Association for Clinical Chemistry, AACC, brings together more than 50,000 clinical laboratory professionals, physicians, research scientists, and business leaders from around the world focused on clinical chemistry, molecular diagnostics, mass spectrometry, translational medicine, lab management, and other areas of breaking laboratory science. Since 1948, AACC has worked to advance the common interests of the field, providing programs that advance scientific collaboration, knowledge, expertise, and innovation. For more information, visit www.aacc.org.

"The laboratory professionals that make up AACC's membership play an essential role in saving lives and making people healthier," said AACC CEO Janet B. Kreizman. "With this updated brand identity, we created a visual shorthand to show that AACC promotes new thinking and new skills to help laboratory professionals address the complexity of an evolving healthcare landscape while working to advance patient health."

AACC begins the official launch of its updated identity today, with the opening of the 2014 AACC Annual Meeting & Clinical Lab Expo and the redesign of AACC's magazine, Clinical Laboratory News. AACC's brand update will continue to be rolled out throughout the year.

"AACC works to inspire scientific breakthroughs and provide essential, clinically-relevant content, so laboratory professionals can discover new adaptive solutions that advance patient care and bring better health to all people," said AACC President Steven H. Wong, PhD, DABCC, FACB.  "We have a new look, but our vision remains the same: better health through laboratory medicine."

To view AACC's updated brand identity, visit the organization's website at www.aacc.org.

About the 2014 AACC Annual Meeting & Clinical Lab Expo
AACC's Annual Meeting offers 5 days packed with opportunities to learn about exciting science from July 27–31. Plenary sessions feature expert presentations on how mobile technology and the internet are revolutionizing healthcare, the importance of newborn screening, big data, the biologic basis of obesity, and the latest advances that could lead to a cure for HIV.

At the AACC Clinical Lab Expo, more than 700 exhibitors will fill the show floor of Chicago's convention center, McCormick Place, with displays of the latest diagnostic technology, including but not limited to automation, information systems, point-of-care, and biotech.

About AACC
Dedicated to achieving better health through laboratory medicine, AACC brings together more than 50,000 clinical laboratory professionals, physicians, research scientists, and business leaders from around the world focused on clinical chemistry, molecular diagnostics, mass spectrometry, translational medicine, lab management, and other areas of breaking laboratory science. Since 1948, AACC has worked to advance the common interests of the field, providing programs that advance scientific collaboration, knowledge, expertise, and innovation. For more information, visit www.aacc.org.

Molly Polen
AACC
Director of Communications & PR
(p) 202.420.7612
(c) 703.598.0472
mpolen@aacc.org

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