Barbie now curvy, tall and petite

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By JOSEPH PISANI
AP Business Writer

NEW YORK (AP) – Barbie’s got a brand new bod.           

Mattel Inc., the maker of the famous plastic doll, says it will start selling Barbie’s in three new body types — tall, curvy and petite. She’ll also come in seven skin tones, 22 eye colors and 24 hairstyles.

The El Segundo, California, toy company will also continue to sell the original Barbie. For years, the doll has been criticized for being an unrealistic representation of a woman’s body.

The new bodies are just the latest change for Barbie as Mattel seeks to appeal to girls who have turned to tablets and other toys. Last year, the company let Barbie kick her heels off and wear flats for the first time.

(Copyright 2016 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

Copyright 2019 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.


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