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Bubble Wrap is Losing Its Signature Pop

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The Wall Street Journal reports that the company which makes the packaging material Bubble Wrap, Sealed Air, is rolling out a new, flat version designed specifically to take up a lot less space and will costs less to ship.  

The company first put Bubble Wrap on the market in 1960. Shipping companies will add air to the bubbles themselves with a custom made pump.

The end result looks like regular bubble wrap, but it doesn’t have that same pop!

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