“Coaching Boys Into Men” Teaches Football Players Non-Violence Lessons


West Liberty University’s football team has made a video–a public service announcement for a new program called “Coaching Boys Into Men.”

CBIM is a nationwide initiative that trains young people that relationship violence is a crime, not a family secret.

Coaching is ten percent football and 90 percent life.

That’s the philosophy of Abu Ma’afala, professor and special teams coordinator at West Liberty University.

So he believes the CBIM program is vital.

And it fits into West Liberty’s philosophy.

“We have what we call Five Core Values,” said Ma’afala. “And the second of the five is treat women with respect.”

The video was shot and produced by West Liberty’s media students, with the football team as actors.

“We as a community need to start focusing on teaching people about healthy relationships,” said Patricia Flanigan, director of the YWCA Family Violence Prevention Program. “We do not do that in our society. We teach many other things but healthy relationships is not on our radar and it really does need to be.”

The message is, not only not to be violent, but not to keep secrets for those who are.

“I believe that society has gotten very used to the idea that family matters are family matters and that we don’t get involved in other people’s family matters,” said Flanigan.

“Xs and Os, they fade away,” said Ma’afala, referring to wins and losses on the field. “But it’s our job to try and train these men. We get them for four or five years and we teach them how to be upright citizens.”

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