Mike Melgaard saw the news that Target department stores were moving towards gender-neutral in-store displays and knew it would be too much for some to handle. So he posed as a Target customer service Facebook account, and replied to nearly 50 angry critics on the company’s social media account with incredibly sarcastic replies.
It wasn’t hard to do. Melgaard simply created the Facebook alias, “AskForHelp,” and used the Target logo as a profile pic.
He got away with the trolling for nearly 16-hours before his “Ask ForHelp” profile was eventually shut down.
Target’s Facebook page did not publicly acknowledge the trolling. However, the company did issue an online statement encouraging unhappy customers to call their guest relations number at 1-800-440-0680, instead of relying on social media.