On Wednesday, nearly two dozen small and medium business owners attended a digital marketing trends seminar at WTRF.
The goal was to provide the community with the opportunity to educate themselves on the digital landscape.
The featured speaker was media expert Mitch West, who spoke about what strategies can make or break digital marketing plans.
He says even over the past four months, trends have changed dramatically.
“We’ve made a commitment as a station to really invest as much resources as we can into local businesses because when local businesses are thriving, the Ohio Valley is thriving,” said Mitch West, Regional Director of Nexstar Media Group.
One of the things discussed was marketing to “Generation Z”, which is people ages seven to 21.
Wednesday’s event was so successful that 7News plans to hold more in the future.