The aspirin maker Excedrin has kicked in over $7,000 to complete a fundraising effort to pay for a parade should the hapless Cleveland Browns finish the season with a “perfect” winless record.
Cleveland sports fan Chris McNeil created a GoFundMe account in late October to raise $10,000 to pay for a Jan. 6 parade celebrating a Browns 0-16 season, which has occurred just once in NFL history.
New Jersey-based GSK Consumer Healthcare, the manufacturer of Excedrin, said Thursday it would kick in $7,683 to complete the effort because the company wants Browns fans to know “we understand their pain.”
The Browns are 0-12 with four games remaining.
McNeil has said donations will be given to the Greater Cleveland Food Bank should the Browns actually win a game.