Kroger to implement product limits as new buying patterns emerge amid pandemic surge


As COVID-19 infections increase in the U.S. experts predict that shoppers will start to stock up on a variety of products that could prompt another round of shortages in stores in the coming months.

“We absolutely are starting to see shortages again,” Mike Brackett, founder and CEO of Centricity Incorporated, told “Good Morning America”

On Monday, Kroger announced that it will limit purchases of toilet paper, paper towels, disinfecting wipes and hand soap to two per customer.

Another grocery store chain, H-E-B, announced purchasing limits in some stores on similar items, as well as rubbing alcohol, hydrogen peroxide, first aid and cleaning gloves.

“We think that there’s going to be a lot of limits,” Brackett said of the early retail restrictions to “hopefully help mitigate” shortages and prevent “stockpiling that we saw before.”

Last week on a quarterly earnings call, Clorox announced that it is “still not at a point where we can fully meet ongoing elevated demand.”

The company whose popular products were wiped out due to high demand throughout the pandemic, predicted that the shortages will continue through the end of the year.

Ahead of the winter and holidays, experts have already seen high demand for different products than just those staple items.

“You have this perfect storm now where America’s supply chains are still recovering from the first wave of panic buying,” Brackett said. “And now you have the largest selling season of the entire year on top of that.”

Copyright 2021 Nexstar Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.


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