We don’t have a comprehensive list of targeting capabilities for email marketing due to the extensive combinations of data that are available to us. If you can dream it, email can reach it! Some of the targeted email options include:
Demographics – Age, Gender, Marital Status, Income, Children, Education Level, Race/Ethnicity, Pets
B2B – Job Title, Job Function, Company Size, Buying Authority, Industry, Employee Size, Sales Volume
Geography – National, State, DMA, City, Zip Codes, Zip Code Radius, Area Code
Interests / Lifestyle – Auto Intenders, Business Owners, Education Seekers, Fashion/Beauty, Foodies, Health Enthusiasts, Homeowners, Job Seekers, Music Enthusiasts, News Enthusiasts, Outdoor Enthusiasts, Political Enthusiasts, Real Estate, Shopping, Sports Enthusiasts, Travel Enthusiasts, Actions/ Intent.
Interests / Lifestyles
Targeted Email marketing focuses on reaching new prospects by using our high-quality email lists.
Email targeting options can include: Demographics (Age, Gender, Income), B2B (Job Title, Job Function, Company Size), Geography (City, Zip Code, Radius), Lifestyles (Auto intenders, Foodies, Political interests, Travel enthusiasts, Job seekers) and much more.
Key Features / Benefits
Email marketing allows you to reach new audiences that are in the market to buy your products or services. Target messages to specific audiences, demographics, occupations or interests. Targeting can either be broad or narrow depending on the campaign goal.
Once an email marketing effort has been deployed (aka “dropped” or “blasted”), you can redeploy to users who have either opened or otherwise engaged with the original deployment. Redeployments allow for multiple exposures and tests different messages to increase effectiveness.